https://www.valeriacrolla.com/contact-1 daily 0.75 2021-02-24 https://www.valeriacrolla.com/about daily 0.75 2021-02-18 https://www.valeriacrolla.com/about-1 daily 0.75 2024-01-07 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/82f12eec-506e-45cf-8bd3-a20d12288bcf/DSC_0673-2.jpg Contact - Visual Communication Designer located in the Philadelphia/NYC area Creativity has always been a welcomed theme in my life. From an early age, I immersed myself in the world of drawing and painting, constantly exploring new mediums and techniques. This curiosity eventually led me to pursue design, where I could combine my love for art with the limitless possibilities of digital design. Fluent in Adobe Creative Suite, I possess the necessary tools to bring concepts to life. Alongside technical skills, I have a keen attention to detail and embrace a strategic approach to design. My design philosophy revolves around a deep understanding of the target audience, ensuring that every project resonates with their needs and desires. I look forward to collaborating together! https://www.valeriacrolla.com/contact daily 0.75 2023-05-19 https://www.valeriacrolla.com/work daily 1.0 2023-11-22 https://www.valeriacrolla.com/work/camille-jewelry-work monthly 0.5 2023-05-15 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1621986128767-OPQ68YDW6AOOBYNNLVQC/Camille-Jewelry-CareCard.jpg Work - Camille Jewelry: Stationary and Digital Media Content - Camille Jewelry: Stationary Design and Digital Media Content I designed a collection of stationary cards for Camille Jewelry, including thank you cards, care cards, and gift vouchers, to enhance the unboxing experience for jewelry customers. These cards incorporate a luxurious marble texture and a soft pink and grey color palette, amplifying the brand's feminine and contemporary style. Additionally, I staged, photographed, and edited captivating product shots of the jewelry for social media and website use, showcasing its beauty and intricate details to emphasize the brand's visual identity. https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/348cf96c-6fd6-49ff-9f66-f477583032c5/camille-jewelry-gift-card.png https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/87092564-9a0b-4d7b-a268-228092b8647e/camille_jewelry-care-card https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/15ef44c5-9192-4905-800f-e26bdc45ca0a/camille-jewelry-cards https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618012662910-YGEWQ5ZP3WO5GLEV9UML/DSC_0403.png https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/55bdedb7-0725-4af1-a916-296138faa676/holiday_ringset2%28_crop.jpg Work - Camille Jewelry: Stationary and Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/e77640c2-5d4a-48bd-86fa-31bd4b8ee4dc/SharedScreenshot2.jpg Work - Camille Jewelry: Stationary and Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/f1ae0095-8515-408a-9fef-361c196f5335/tourmaline-ring.jpg Work - Camille Jewelry: Stationary and Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/4dfda7e0-458c-4f55-9c7a-2cee1b17a98e/IMG_4416.jpg Work - Camille Jewelry: Stationary and Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/c704d5c6-6a91-4782-9216-96cd8b2ed73c/IMG_4418.jpg Work - Camille Jewelry: Stationary and Digital Media Content https://www.valeriacrolla.com/work/shellfresh monthly 0.5 2021-05-25 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617239348447-OMBDQ1USFB58UC1619JO/logo_header.png Work - ShellFresh Beach Clean Up Branding - ShellFresh Beach Clean Up I created a logo design for a non-profit beach clean-up organization focused on the NJ beaches. The logo features a merging wave and nautilus shell, forming a dynamic radial design. The design elements, including the wave lines, gradient border, and blue color palette, effectively convey a sense of cleanliness and fluidity. The radial shape also allows for easy replication in pattern applications. https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618615188056-F2QKKWCI8R77M0NEY1XD/site.png Work - ShellFresh Beach Clean Up Branding https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620948415358-JHWQLZN56F69L53PL65X/tshirt.png Work - ShellFresh Beach Clean Up Branding https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618615622009-8PBJT41K11G9VKY9JA8X/canvas_bag_sf.png Work - ShellFresh Beach Clean Up Branding https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618615666721-QUSJJMSF9JP6JXZMN2NR/waterbottle_sf.png Work - ShellFresh Beach Clean Up Branding https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618615384476-I7TBQEGDF9XJ1XL389PF/spread-02.png Work - ShellFresh Beach Clean Up Branding https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1618615422354-S0D93EZSX80VK46TKZIE/spreads-01.png Work - ShellFresh Beach Clean Up Branding https://www.valeriacrolla.com/work/april-greiman monthly 0.5 2021-05-14 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620347247055-5G5EXEV6Q3HTI2X6RDJI/Screenshot%252B%2525288%252529.jpg Work - April Greiman Exhibition Trailer - April Greiman Exhibition Trailer The exhibition trailer showcases the work of April Greiman, a renowned Post-Modern designer recognized for her innovative use of 3-Dimensional space. With a focus on capturing the essence of her design style, the trailer incorporates bold colors, New Wave typography, and iconic shapes reminiscent of her distinctive approach. Interspersed with carefully selected quotes and keywords, the trailer effectively communicates the significant impact of April Greiman as a visionary designer. https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620837004251-6XDKRE4CAFFR0CV07XY3/Screenshot+%289%29.png Work - April Greiman Exhibition Trailer https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620837173420-SXRYGM218PE0ZYB0JQBT/Screenshot+%283%29.png Work - April Greiman Exhibition Trailer https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620837236340-JY2KFVPKT8P2O6HA3Q9K/Screenshot+%286%29.png Work - April Greiman Exhibition Trailer https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620837291550-E5S7P0A9147F083DQZYK/Screenshot+%2845%29.png Work - April Greiman Exhibition Trailer https://www.valeriacrolla.com/work/thesis-visual-identity monthly 0.5 2021-05-25 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1616977915485-7XUE6ORI1AMS5X5CCKM4/fullface.jpg Work - Thesis Exploration: Visual Identity Book Design - Thesis Exploration: Visual Identity I designed Visual Identity, a photography book as part of my Visual Communication Design BFA thesis. The objective was to visually explore the contrast between one's self-perception and how others perceive them, aiming to foster a more genuine and empathetic relationship with oneself. I delved into different facets of my persona, including a natural appearance, everyday makeup, evening makeup, and digital filters. By creating mirror collages, I examined my self-understanding, highlighting features and aspects that I wouldn't typically focus on. I also invited others to capture photographs of me, providing a perspective from their eyes. Each section of the book begins with a brief description encompassing both my self-perception and how others would describe me. The outcome is a captivating collection of photographs, capturing diverse angles of my face and enabling me to step beyond my usual viewpoint, gaining insight into the perceptions of others. https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/8f018dc3-a818-4751-b72a-5112910d297a/Hardcover+Book+MockUp+2.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/af08d408-6915-4621-bb4d-e549270041b0/vcrolla_photobook_cover%28spread%29.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/bfc65522-f2af-4aaf-90c3-2aae0b7fb79d/vcrolla_photobook_pages%283%29.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/28efd947-d6d8-4b51-bd00-9be4eb9d23cc/spread2.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/f6bca566-dbbc-4105-9cff-1a4aa6c99a25/vcrolla_photobook_pages.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/94fff64b-007f-4a07-84a0-2dc4b992b6ab/spread4.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/f24276d3-de9f-40ed-83a2-d340b7b4ff32/spread3.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/2fc7a1ae-e631-4910-bcf2-0817d565f2c5/fresh.jpg Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/eb5f2179-74b9-4e83-a564-d0d0c622923f/vcrolla_photobook_pages%282%29.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/340f55a7-7ea6-4a44-83a6-ac9d9eaf9dd2/spread.png Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/756fadf3-2049-4b49-9c0f-0e261402d0f1/composed.jpg Work - Thesis Exploration: Visual Identity Book Design https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/8cf9b7d4-8423-43cf-bbce-442da2de0232/ideal.jpg Work - Thesis Exploration: Visual Identity Book Design https://www.valeriacrolla.com/work/alexander-mcqueen-exhibition monthly 0.5 2021-05-25 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1620835784010-PLDQ1NQIVAOH7EWUOWJQ/gatefold_invite_two.png Work - Alexander McQueen Exhibition Invite + Brochure - Alexander McQueen MoMA Exhibition When tasked with designing stationery materials for a museum exhibition celebrating the iconic Alexander McQueen, my objective was to capture the essence of his expressive fashion shows and immense creativity. Renowned for his revolutionary and romantic-gothic garments, I carefully selected colors, typography, and textures that best reflected his distinctive identity. The resulting products pay homage to McQueen's legacy, embodying his unique aesthetic and artistic vision. https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617759370463-VGS6AISKOXZ57TXK26ZC/gatefold_invite.png Work - Alexander McQueen Exhibition Invite + Brochure https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617759472419-FIYJKSY8G08OWV67QQMY/gatefold_invite_back.png Work - Alexander McQueen Exhibition Invite + Brochure https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617759472419-FIYJKSY8G08OWV67QQMY/gatefold_invite_back.png Work - Alexander McQueen Exhibition Invite + Brochure https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617642879554-K0H6G3BOAFC3XQ4LA80W/Alexander_mockup_update2.png Work - Alexander McQueen Exhibition Invite + Brochure https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/1617642822387-YS2HLFIFT63LRQIQ6GVC/Alexander_mockup_update3.png Work - Alexander McQueen Exhibition Invite + Brochure https://www.valeriacrolla.com/work/terracycle-digital-media-content monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/e276ca18-bdb0-4543-91a3-0feda02d7508/tc-page-header.jpg https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/5a72727d-d967-4e2d-8e6b-e2dab860ed59/Aerosols+-+SQ+copy.png Work - TerraCycle: Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/b81bd403-82b2-4e53-9eab-ab97292fb3ff/TC-Made_OldStuffDay_2023-_Square.gif Work - TerraCycle: Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/36db088d-ec54-42ee-8b14-ad67e26a544b/SQ.+BuyBetter_02.png Work - TerraCycle: Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/37ddedb6-251e-4efa-b44f-e84ef819e176/tc-beauty-month-FB-Haircare.gif Work - TerraCycle: Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/2c088986-59d9-4924-b2b8-880a7252cd01/TC-Beauty_month_2023_SQ_InStore_v3.png Work - TerraCycle: Digital Media Content https://images.squarespace-cdn.com/content/v1/602dcecfe0c36c2ce80f00d1/42843002-6002-4217-8396-457841c14e61/tc-beauty-month-FB-skincare.gif Work - TerraCycle: Digital Media Content